VivaColombia Airlines – Operational Analysis

VivaColombia Airlines – Operational Analysis VivaColombia: The Challenge of Growing a Low-Cost Airline in Latin America The VivaColombia case narrates the airline’s history from 2012 to 2015 at which point the company’s board of directors had to make a decision: whether to expand to a new market in Brazil or go forward with consolidating their…

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The Priceline’s Case Analysis – a Recommendation for Mr. White

Mr. White’s 10 Room Priceline Analysis and Recommendation Priceline is an Online Travel Agent (OTA) that stands out from traditional companies in its category such as Expedia, Travelocity,, Orbitz, among others. Priceline differentiates itself with an opaque approach to bookings with its bid style model to hotel reservations. In the traditional OTA model, customers…

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Healthcare Hub and Spokes Model Focused on Cancer Care

HCG’s Cancer Care Business Model Healthcare Global’s (HCG) business model truly revolutionized India’s cancer treatment landscape. Before Dr. Ajaikumar started his venture, the prominent cancer centers in India were government-run and located in the main cities. The implications of government-run healthcare facilities in India can be framed with a low supply of care for the…

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A Five Stage Approach to Deal Making

Amazon-Whole Foods: The $13.7 Billion Dollar Deal Amazon announced on June 16th, 2017, a $13.7 billion deal to buy Whole Foods. Amazon agreed to pay $42 per share in cash for Whole Foods at roughly 27% premium to the stock price at Thursday’s June 15th close. Mackey under pressure by the board to find an…

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Konys Inc. – Complexities of Contract and Spot Pricing

Contracts and Spot Pricing Executive Summary Konys Inc., as a mobile communication device manufacturer, is in the industry having very short product life cycles and faces uncertain demand which challenges its ability to manage procurement (pricing) to ensure the company’s profitability. The company has experienced unpredicted demand with its previous 19 versions of MC mobile…

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Transportation National Group – Revenue Management

ROI Strategy vs Revenue Management Strategy Transportation National Group (TNG) has to part ways with its strategy based on ROI and move into a new strategy of Revenue Management (RM). TNG was a subsidiary part of a more massive financial services conglomerate. Since the parent company was in the financial industry, measures like ROI trickled…

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